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Interestingly enough, the definition and purpose of world PvP is something that even game developers have difficulty pinning down. In Aion, world PvP seems to be designed to encourage a global community of protectors and attackers - everything was created in such a way that players can quickly teleport to the general areas under attack, but travel within those areas is limited to walking. In this way, victims can call for help and, if the helper is a savvy enough tracker, he should be able to find the perpetrator and (hopefully) bring him to justice.
One thing common amongst many MMO gamers is that we like to "maximize" our time and our efficiency. Aion's PvP progression system is designed to encourage the accumulation of abyss points. The problem that stems from this, however, is that efficiency tends to breed apathy and boredom - endlessly killing NPC guards represents the safest and most efficient method of generating Abyss Points, and any player-related death can.
If you spot an enemy or if you're killed by an enemy, at least watch out for other low level players by warning them - you can do this by simply opening up your map, holding CTRL and right clicking your location. This will immediately link that location in whatever chat mode you're in, and players can then click the location link to be shown that same location. Simply let everyone in the area (or the LFG channel if you really want to) know where the enemies are, and then you can figure out how to save yourself.
Affectionately known as the "Chatdar" amongst most players, the Chat Radar is essentially the act of creating a new chatbox that exclusively spits out enemy actions. Often times, a player's actions will appear in this chatbox before you even see the enemy himself, and this can help a player prepare himself before the actual attack. If you can learn to read abilities and learn level ranges, you can also get the enemy's class and level from the "Chatdar." Unfortunately, the Chatdar does not register distance or direction, and you should be aware that most PvPers rely heavily on the Chatdar, so you should assume that if you can "read" them, they can "read" you.
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